Archive of July 2014

1 in 5 Marketers are Purely Focused on Clicks, and Not Targeting

A new study from content marketing management platform OneSpot polled more than 400 marketers to learn more about business’ content marketing strategies and objectives.  One of the most interesting takeaways from our perspective is that even with major progress in big data and targeting technologies, 1 in 5 marketers still see web traffic and number […]

New Gallup Poll Shows How Strongly Consumer Engagement and Revenue are Linked

Gallup, the performance management consulting company that produces data on consumers, has recently released a new study that looks at consumer engagement and its overall impact on a business.  In fact, the study showed that a customer who is fully engaged represents an average 23% increase in terms of share of wallet, profitability, revenue, and relationship growth […]

Taking Steps to Evaluate the State of Ad Fraud Threat

Digital ad spend continues to increase year over year, and will account for 25% of all advertising spend, according to data from eMarketer. The same study indicates that U.S. advertisers will spend nearly a whopping $565 on paid media to reach each consumer in the country. But recent exposures of ad fraud have left both […]

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