July 31, 2014
A new study from content marketing management platform OneSpot polled more than 400 marketers to learn more about business’ content marketing strategies and objectives. One of the most interesting takeaways from our perspective is that even with major progress in big data and targeting technologies, 1 in 5 marketers still see web traffic and number […]
July 22, 2014
Gallup, the performance management consulting company that produces data on consumers, has recently released a new study that looks at consumer engagement and its overall impact on a business. In fact, the study showed that a customer who is fully engaged represents an average 23% increase in terms of share of wallet, profitability, revenue, and relationship growth […]
July 17, 2014
Leverage the success of engaging more consumers to improve your bottom line.
July 14, 2014
Digital ad spend continues to increase year over year, and will account for 25% of all advertising spend, according to data from eMarketer. The same study indicates that U.S. advertisers will spend nearly a whopping $565 on paid media to reach each consumer in the country. But recent exposures of ad fraud have left both […]