Archive of February 2015

Publishers are not always equal

Managing Ad Network Quality

Katch is a platform that enables “vertical” ad networks that target advertising and publisher relationships in specific verticals. Here is how the networks we power manage ad quality.

Real-time bidding

Katch Up On: Real-Time Bidding

Real-time bidding, in its simplest form, is a method is which media impressions are bought and sold between advertisers and publishers in an auction that occurs in real-time as a user is loading a website.

Consumer Behavior Infographic

Consumer Behavior Infographic

How often does the average consumer comparison shop? What do most consumers buy online? Here are the highlights of our Consumer Behavior Survey.

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