Gallup, the performance management consulting company that produces data on consumers, has recently released a new study that looks at consumer engagement and its overall impact on a business.
In fact, the study showed that a customer who is fully engaged represents an average 23% increase in terms of share of wallet, profitability, revenue, and relationship growth compared with the average customer. On the other hand, an actively disengaged customer represents a 13% drop in those same measures.
So how can businesses increase their consumer engagement in the online world, since digital ad spend is constantly increasing? According to the study, the biggest factor is having a great user experience and connecting with the consumer on an emotional level.
Click here to read the full article from Gallup and learn more about the new findings.