Using data for targeted advertising and better ROI

Using data for targeted advertising and better ROI

Nick Annets, Managing Director of the WPP agencies, Wunderman and Agenda in Thailand, discusses the challenges in measuring return on investment from many marketing strategies. In addition to the importance of choosing the right platforms and marketing channels for your message, Annets stresses the importance of timing with advertising – getting the right message, in front of the right people at the right time.

Read the full article where Nick shares his thoughts here.